Dialled Climate  ·  Private review, not public

Draft Logos  ·  V1

Hi Tris. Here are six first-draft directions for the new logo, each shown in three colour palettes. Nothing here is final. This is the starting point for us to shape together. Have a scroll, then drop your thoughts in the comments at the bottom.

A quick steer, so your feedback really counts

Don't worry about being polite. Blunt is more useful here. A few things that would help most:

  1. Which one single direction feels most "you"? (A to F) And which would you bin?
  2. Which palette? Navy + amber, the red-to-blue, or the plain charcoal.
  3. The device: do you prefer the thermometer (A, E) or the dial (B, C, D)?
  4. The emblem/badge ones (D, E): do they feel established and trustworthy, or a bit fussy?
  5. Anything that just feels wrong, or anything from your original sketch you're missing.

Mixing is completely fine, e.g. "Direction A but in the charcoal", or "the dial from B on the badge from D".

Your feedback

Leave as many comments as you like. Just add your name (no sign-up, no password). Sam gets an email for each one and can reply right here, so we can go back and forth.